Top 3 E-mail Marketing Companies
Best Services for Marketing Through E-mail
A review of 20 e-mail service companies was completed to find the top 3 companies that have the best quality service using 10 specific criteria as a protocol.
The list was developed as a project to help companies find the best e-mail marketing service available for them. With all the e-mail marketing companies on the Internet it is hard to find one that meets the requirements for any particular company. A review of 20 of the e-mail marketing companies found on the Internet today revealed that their services offered are very diverse. Many provide full service for everything you might need, while others provide very little service. The results of this review recommend 3 quality e-marketing service companies.
E-mail Marketing Services Review Criteria
The review of the 20 companies used selected criteria to evaluate their services and benefits of e-mail marketing to provide a selection of the top 3. The criteria were developed from a review of expected services by companies to meet their e-mail marketing needs. The criteria used included:
- Cost for services in relation to services offered
- Ease of use by beginners
- Availability of a variety of templates for diverse businesses
- Autoresponders that respond to customers that sign up or opt-in to receive e-mails
- Opt-in and opt-out forms
- Automatic follow-up messages to customers who open e-mails
- Analytical data available, such as: bounce rate, open rate, non-open rate, click-through rates, etc.
- E-mail list databse ease of use
- Types of products available, such as; newsletters, follow-up messages, online post cards, press releases, etc.
- Personalization of e-mail features
Top E-Mail Marketing Companies
Using the above criteria and other factors, the following 3 companies were chosen as the top e-mail marketing companies (no particular order):
Aweber Communications – its core service is e-mail newsletters, automatic follow up messages, and autoresponders to automate marketing for businesses. Its benefits include the immediate delivery of autoresponder messages. Its ability to provide personalized letters to potential and current customers with the latest products or services information is a very important feature. Its service is economical and easy to use for the beginner. In addition, its services take a big load off the small business owner who does not have the resources for a large marketing program.
Constant Contact – provides an e-mail marketing services that are highly professional in appearance and service. Has over 300 customized templates from which to choose when developing e-mail newsletters, cards, and announcements. It follows an easy step-by-step process that makes the development of an e-marketing campaign easy. The online program can be quickly learned and applied to whatever custom message that you plan to send to your targeted audience. You can send surveys to your customers as well.
Vertical Response -- provides self-service e-mail marketing for comapnies that want to send newsletters, promotions, press releases, and surveys to their customers. Its service requires no technical expertise. You can send surveys to customers customized to your needs. You can also send direct mail postcards to back up your e-mails if you desire.
